Computex 2017 is over, so this might not be a news to many, but it is still something that made us think in the last 2-3 weeks: the fact that Noctua, the Austrian manufacturer of CPU coolers and fans founded in 2005 decided not to go full RGB with their fans is something that could pass under the radar, but is indeed a statement we all need to take notice about.
Why is it so, you may ask? Well because it means they care about brand image and brand colors as much as performance. So they do not really want to follow a craze that will probably die out soon, at least I personally hope…
Don’t get me wrong: I like some color in my fans and case, but lately we have seen color-changing RGB fans and strips that hardly would fit in any seriously modded case, let alone in a normal office PC. So why is it that people (and the market with it) has adopted this multicolor line of products lately? It is not for the extra performace, let me state that clear, even if someone could argue that an RGB fan is “cooler” than a normal black fan (pun intended).
It is merely for the novelty, I guess: the WOW! factor that stops people walking in front of the store and look through the window attracted by the fast paced changing colors, for only to continue walking after a couple of minutes when all that RGB madness gets boring.
We’ve seen this RGB craze in the past, believe me, one of the biggest “offenders” being AKASA, who are still promoting RGB-based products with their VEGAS line of fans and strip lights. they were one of the first manufacturers to promote RGB fans years ago with their “Chimera” 8cm fan, which astonishly seems to still be in production.
Noctua, on the other hand, has kept for years their color scheme: that beige and brownish color many joked about. They focused on other aspects of the fans, like silent operation, fan blade design to ptimize air flow, power consumption and so on. Not that other manufacturers didn’t do that as well, but Noctua has always pushed the limits a bit further and before all the others in the fan design, driving its innovation. The unusual color scheme has become a sort of trade mark for Noctua, making it recognized by consumers instantly who may cringe at the color combination, but still buy the products for their performance, and this is what really matters at the end of the day.
Back to Computex 2017 and the products presented by Noctua, they had some nice prototypes on show, including a cooler for the upcoming AMD Threadripper and of course the latest version of their D15 coolers. What else had they to show off? This is a small list:
- Next generation A-Series fans (140,120,80,70,60,50mm)
- New 5V fans
- AEC-Q100compliant24V industrialPPC fans
- 140and120mm redux fans with NA-AVP1support
- chromax fans and cables
- chromax design heatsink covers
- Next-generation140mm and120mm single tower heatsinks
- L-type120mm low profile cooler
- NH-L9a for AM4
Many still in prototype phase, all the products Noctua displayed were in their usual beige-brown color scheme, as we would have expected, except for the occasional black/grey versions which are, btw, a kind of a novelty but personally not my favourite. And if you had a closer look at Noctua’s website, you clearly notice that their color combination has an obviouse inspiration:
Now that is surely something inspiring, isn’t it?
Ok now back to serious matters… If you want to have a look at the products, head over to guru3d.com: they have a nice gallery. We can only say we still like their color scheme, and their sticking to it. I would cringe to see that girl in RGB…